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Linda Schnabl Simpson, Washington, DC |
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The Winds of Change are sweeping the Pharmaceutical Industry and over 800 companies are currently searching for a replacement to the present system of promoting their products. The industry faces a turbulent future and is coming under increasing regulatory and political scrutiny from Washington, D.C. The changing environment demands better customer satisfaction, better response times, and lower meeting and marketing costs. Often these can be achieved by simple structural improvements such as cutting costs by using local remote employees to provide better coverage, and benefit from local knowledge. It may be finding a better format for meetings and product launches, especially embracing innovative interactive online video networks. The future depends on building effective teams, highly trained, and pulling together. Today change needs experience, and management and investors need to look towards Washington, DC for early warning, and have fresh eyes on call to see the opportunities for controlling change from within, before changes are mandated by both the Federal and State Governments. What worked 10 years ago is not what will work in the future. |
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Effective Client Interface